A Flagship under 80,000 Yuan, Lifan 720 Gets Nationwide Release

Lifan announced the wide release of its top sedan model, the 720, earlier this month, almost two years after its debut. The announcement expands the car’s availability beyond the Guangdong province, where it has been on sale since last December.

A larger compact, the 720 sits on a 2700mm wheelbase, compared with the 2605mm of the 620 and 2600mm of the X60. With the last-mentioned, it shares the 1.8L CVVT engine (LFB479Q), rated 98kW/6000rpm and 168Nm/4200-4400rpm. For gearbox, currently only a 5-speed manual transmission is provided. The 1.8+5MT powertrain achieves a combined fuel economy of 7.9L per 100km, according to Lifan.

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Four versions of the 720 are listed on the company’s official website, the DX, LX, EX, and VIP. However, only the prices of the middle two are given: the LX for 75,800 Yuan (US$12,187), the EX 79,800 Yuan. Standard features on the LX and EX models include ABS/EBD, two front airbags, child safety locks, backup radar, "follow-me-home" headlights, and remote key.

In 2012, Lifan sales increased at a much faster pace than the overall market, reaching 171,777. The count includes 53,000 units sold abroad. In Russia, Lifan became the most popular Chinese auto brand last year, delivering 20,000 units.

Beside the 720, the Chongqing-based automaker is expected to release three other new sedans this year: the 330, 530, and 630, which are the next-generations of the 320, 520, and 630.