Geely Released Englon SX7 SUV, a Re-badged GX7

Aiming to increase annual sales to 2 million in 2015, Geely embraced a multi-brand strategy, launching three new marques in the past few years, Gleagle, Emgrand, and Englon (previously called Shanghai Maple and Shanghai LTI). According to official descriptions, the three brands emphasize three different qualities of Geely cars, those of being "stylish, luxurious, and classic." Accordingly, Gleagle targets the young, Emgrand the middle-aged and rich, Englon those valuing tradition and reliability.

However, the market has proved all this purely theoretical, hardly echoed by any consumers. Admittedly, Geely sales increased steadily in recent years (although the 2015 goal is in no way reachable), but that had little to do with its explicit branding intentions. While popular, the Emgrand cars, for example, were deemed invariably as bargain cars by their owners, most of them living in less developed areas of China.

And the Englon line has become a collection of odd models which Geely apparently does not know where to park. What exactly does the London Taxi (Englon TX4) has in common with the Geely King Kong?

To make things worse, Geely now brings out the Englon SX7, a replica of Gleage GX7 under a new nameplate. Yes, there are a few minor styling changes. But how do they reflect the difference between a "stylish" Gleagle and "classic" Englon? And, is it really wise to release twins battling each other in the same price range?

Below: Englon SX7 vs. Gleagle GX7

geely sx7 suv
geely gleagle  gx7

Below: Englon SX7

geely sx7 suv
geely sx7 suv
geely sx7 suv

2013 Geely Englon SX7 SUV 1.8 MT Base 1.8 MT Elite 1.8 MT Premium 2.0 MT Elite 2.0 MT Premium 2.4 AT Premium
Price: MSRP (Chinese Yuan) 92,800 96,800 105,800 105,800 111,800 129,800
Date of Market Launch
March 31, 2013
Powertrain
Engine
G-Power JL4G18 1.8L (1792cc) L4 16V DOHC CVVT MPI
G-Power JLD-4G20 2.0L (1997cc) L4 16V DOHC CVVT MPI
G-Power JLD-4G24 2.4L (2378cc) L4 16V DOHC CVVT MPI
Peak Power (kW/rpm)
102/6200
104/6000
119/5700
Max. Torque (Nm/rpm)
172/4200
178/4000-4500
220/ 4000- 4200
Transmission
5MT (JL-S170BII)
5MT (V5A1C)
6AT (DSI575F6)
Suspension Front
MacPherson struts
Suspension Rear
E-type multi-link independent
Drivetrain
Front engine, front-wheel drive
Top Speed (km/h)
Brakes (front/rear)
Vented disc/disc
Steering
Hydraulic power
Fuel & Emissions
Combined Fuel Economy (L/100km)
Tank Capacity (L)
60
Emission Level
China/Euro IV
Dimensions
Overall Length (mm)
4553
Overall Width (mm)
1833
Overall Height (mm)
1700
Wheelbase (mm)
2661
Curb Weight (kg)
Seating Capacity
5
Cargo Volume (L)
  1.8 MT Base 1.8 MT Elite 1.8 MT Premium 2.0 MT Elite 2.0 MT Premium 2.4 AT Premium
Exterior  
Tires 225/65 R17
Automatic and "Follow-me-home" Headlights S S S S S S
Front Fog Lamps
S S S S S S
Heated and Power Exterior Mirrors S S S S S S
Boneless Windshield Wiper S S S S S S
Rear Wiper S S S S S S
Rear Window Defroster S S S S S S
Alloy Wheels S S S S S S
Anti-pinch Power Sunroof N N S N S S
Interior  
Anti-glare Interior Rearview Mirror S S S S S S
One-touch Power Windows S S S S S S
Power Door Locks S S S S S S
Tilt Steering Column S S S S S S
Steering Wheel Multi Controls N S S S S S
Leather Seats S S S S S S
Driver’s Power Seat N N S N S S
Heated Front Seats N N S N S S
Number of Speakers 6 6 6 6 6 6
Radio/CD Player/ AUX S S S S S S
GPS, USB, Blue-tooth Connectivity, 7-inch Touch Screen N S S S S S
Air Conditioner Manual
Auto
Safety  
Dual Front Airbags S S S S S S
Dual Front Side Airbags N N S N S S
Side Curtain Airbags N N S N S S
Driver’s Knee Airbag N N S N S S
Front Row Seatbelt Pretensioners N N S N S S
ABS, EBD S S S S S S
Child-proof Door Locks, Speed-sensing Door Locks S S S S S S
Side-impact Door Beams S S S S S S
Electronic Anti-theft System S S S S S S
Remote Key S S S S S S
Front and Rear Parking Sensors S S S S S S
Rearview Camera N S S S S S