Category Archives: DENZA

Former DENZA Designer Joined BAIC Senova

Peter Arcadipane

Peter Arcadipane, who left BYD-Daimler for BAIC, was in spotlight at the Senova release ceremony held on Saturday evening, introducing the Saab-derived midsize sedan. Peter Arcadipane, BAIC’s design chief, at the Senova release ceremony Designer of several Mercedes-Benz cars including CL, CLS, and M, Peter Arcadipane, an Australian, had recently worked on Daimler’s EV project […]

BYD-Daimler is Building a 40,000-Unit EV Production Capacity in Shenzhen

The joint venture between BYD and Daimler is constructing a production line in Pingshan, Shenzhen, which can roll out 40,000 DENZA-brand electric cars a year, according to the company’s CEO Lian, Yubo. The capacity is lower than the previous estimate but vastly exceeds the current market demand. When entering the alliance with BYD in 2010, […]

BYD-Daimler Delays Release of DENZA EV

denza ev

The DENZA electric car from the BYD-Daimler joint venture won’t be released late this year as planned, according to several sources at the company. And the scheduled debut of a production model at next month’s Shanghai auto show has been canceled. Instead, a test model will make an appearance. A new date of market launch […]

DENZA EV Is in Road Test

Official press release from BYD-Daimler:   Chinese Electric Car Brand Sets 1,000,000km Goal – DENZA is the first brand in China to focus exclusively on electric vehicles – Intensive tests ensure high-level reliability, safety and comfort – Company developed own tests to ensure safety of high-voltage electric drive train DENZA –the result of a joint […]

Watch DENZA’s New Brand Video

In pairing up with BYD to develop DENZA EVs, Daimler is doing something noble and brave, which often means not making much economic sense. DENZA is a venture of two dreamers, a Chinese answer to Tesla. Now half a year from the scheduled debut of the first mass production DENZA model and one year from […]

DENZA Held First Supplier Conference

denza supplier conference shenzhen

The joint venture of Shenzhen BYD Daimler New Technology held its first-ever supplier conference earlier this week in Shenzhen to prepare for the volume production of the DENZA EV, which is to be launched next year. About 80 companies from around the world attended the conference. According to the company’s official press release, Bosch, Continental, […]

The Unconvincing BYD-Daimler Alliance

Daimler AG and BYD Co. Ltd. announced on 27 May that they were joining forces to develop electric cars. Details on the planned new venture, to be called Shenzhen BYD Daimler New Technology Company, are scant. There are quite a few signs, though, that the deal lacks substance as well as coherence, and should better […]